Problem: The improper disposal of rubber waste, including tires, poses a severe environmental challenge. In Egypt, despite nearly 140 million tonnes of solid waste produced annually, only half gets recycled. Tire fumes have been linked to Leukemia as well as other water and soil contamination problems.
Solution: Mobikya is furniture made from upcycled tires with the conviction of solving global problems by transforming and processing used rubber into a valuable product.
Goals and objectives: Mobikya aims to upcycle more tires, stop taking down trees in order to manufacture furniture and raising people’s awareness about green climate.
Implementation: Mobikya was founded by “trash designer” Ibrahim A. Abougendy in old Cairo in 2016. He conjured up the idea in his final year studying architecture when he wanted to make sustainable furniture but lacked the financial resources to use unprocessed waste. He turned to tires, which exist in great abundance, often discarded in junk yards and landfills. He developed a unique quality control method for selecting tires suitable to work with. In order to ensure that tires are high quality, Mobikya increases their prices on a quarterly basis in order to incentivize the suppliers to keep the material up to par with the quality of the products.
Mobikya also employs locals including designers, photographers, and collectors.
Achievements: As of 2019, Mobikya has upcycled more than 1700 tires with zero emissions, 1000 washing machine drums and about 1500 Wooden Shipping boxes.
Ibrahim A. Abougendy
Kasr El sham3, Old Cairo, Cairo, Egypt, 11632