Problem: Period poverty – global phenomenon affecting millions of women and girls whom lack access to safe and hygienic sanitary products and a conducive space to use them. This results in the inability of these women and girls to manage menstruation without shame or stigma, resulting in social exclusion and exacerbating inequality.
Solution: SunnyCotton is a social enterprise and a reusable menstrual pads provider with an innovative business model. Its production processes and materials are locally sourced, providing an eco-friendly, sustainable and cost effective option to a hygienic sanitary product for women and girls.
Goals and objectives: To provide low-cost and sustainable sanitary pads by maximizing product efficiency and enhancing end-user experiences, empowering women and providing decent employment.
Implementation: SunnyCotton pads became commercially available in Thailand in early 2018. Its materials and production processes are locally sourced. By leveraging its own e-commerce platforms and its partners stores to distribute and merchandise its pads, SuttonCotton is able to provide cost-benefits to its users. Marketing and advertisements are conducted via social media and conventional mass media such as television, newspaper, magazines and at cloth pad hand-making workshops.
The reusable pads come in four different sizes: Panty liner (S), Regular (M), Heavy (L) and Night (XL). They have a lifeline of about 5-10 years depending on usage and maintenance. For a longer lifeline, it is advisable that users avoid using harsh detergents, ironing on high heat, intense rubbing and unwashed soiled pads kept for a long duration. The pads comes in a water resistance series are designed with a nylon lining to prevent downward leakages while the all cotton non-water resistance series are more breathable and dry quicker. The pads also come in an eco-friendly hemp series, durable with natural antibacterial properties made of hemp fabric.
SuttonCotton builds partnerships with diverse stakeholders, including national and international organisations, investors, research institutes, suppliers, governmental bodies, NGOs, other social and environmental enterprises.
Achievements: SunnyCotton provides $66 in annual cost savings to its customers. With each purchased pad, about 12-60 pieces of disposable pads are saved, contributing to waste reduction. SunnyCotton provides valuable jobs for village women who build on their traditional sewing and weaving skills. It also empowers women by providing valuable information on sustainable alternatives of feminine hygiene, helping to build their confidence and negate stigmas of isolation.
Ms. Kesinee Jirawanidchakorn
SunnyCotton P.O. Box 104, Talad Kamthiang, Chiang Mai 50304
Phone: +66 834748802